28 Day Challenge May 30 - June 27
Your Hormone‑Smart Fat Loss
Kickstart for Women 40+
The 28 Day Fat Loss Program
Drop 4-8 lbs. Without Starving Yourself
(Not by Eating Less—By Eating Smarter)
A challenge designed specifically for women 40 + that works with you hormones to shed
stubborn belly fat, lose inches, reshape your body and finally feel like yourself again.
Click Play and Watch Now
Two Ways to Get Started
Option # 1: Group Coaching
For women who are highly motivated, self driven and just need a little structure and guidance to get going. With a good plan you can easily follow through and stay consistent with little to no extra accountability and support.
An Easy-To-Follow Customized Fat loss Meal Plan designed for women 40+ to balance blood sugar & hormones. ($397 value)
At-home & Gym Workout program via an app. Strength Training program for women over 40 to build lean muscle & burn fat. ($297 value)
Weekly group coaching calls ($297 value)
Complimentary hormone & metabolic assessment and check- in call with coach Sara Frenza ($397 value)
Delicious Recipe Book + Meal Prep Guide ($97 value)
Fiber + Fat loss Cheat Sheet ($64 value
Fueling Fat Loss with protein guide ($27)
How to find time for fitness guide ($17)
Weekly Meal Planner + Grocery Shopping List + Habit Tracker ($45 value)
A chance to win weekly prizes ($100 value)
Results that are sustainable (Priceless)
Join The Group Coaching
Today Only $297
(Save $100.00 - Normally $397)
Option #2: VIP 1:1 Coaching
For women who want personalized, hands-on support to maximize results, extra guidance and accountability to stay consistent and overcome obstacles, and access to advanced tools and strategies for long-term success. It's ideal for women who thrive with higher levels of professional support and value having a personal coach to save time, achieve faster results, and ensure this challenge becomes the foundation for sustainable, lasting change.
Everything include in option 1 ($1,200 value)
28 Days of 1:1 VIP access to your own personal Frenza Fit coach to guide you every step of the way to ensure you turn this challenge into lasting change ($600 value)
3 VIP 1:1 coaching calls to navigate obstacles and to stay focused on the right things at the right time for the best results ($600 value)
28-day Access to our Frenza Fit Vault that has live trainings, masterclasses, live recipe videos, client interviews, workouts to further your education and ask questions ($497)
Lifetime access to the private community, training recordings and resources so you can return to all of the amazing teachings without it expiring, ever! (Priceless)
Join VIP 1:1 Coaching
For $449
(Save $200 - Normally $649)
What Makes This Different From Everything You've Tried
You've tried cutting calories. You've done the cardio. You've followed the diets that worked in your 30s.
And nothing budged.
Here's why: Your body changed. Your hormones changed. But the advice you were following? Still stuck in 2005.
The 28-Day 40+ Fat Loss Kickstart isn't another generic weight loss program.
It's specifically designed for the hormonal reality of women over 40.
1. We Don't Starve You Into Submission
Most programs slash your calories, cut carbs, remove your favourite foods, or make you wait until noon for your first meal and leave you exhausted, cranky, and unable to stick with it past week 2. We do the opposite. You'll eat MORE—especially protein—to support your changing hormones and preserve your muscle (which helps you burn more fat). Because a slower metabolism isn't your destiny. It's the result of years of dieting and cardio.
What this means for you: More energy. No hunger pangs. No feeling like you're white-knuckling your way through another diet.
2. We Work WITH Your Hormones, Not Against Them
Most programs ignore the fact that declining estrogen and progesterone makes you more insulin resistant, more cortisol sensitive, and less able to build muscle. We don't.
Every part of this challenge—from meal timing to workout structure to sleep protocols—is designed around what your body needs NOW. Not what worked when you were 25.
What this means for you: Fat loss that actually sticks. No more losing the same 10 pounds over and over again.
3. We Give You a SYSTEM, Not Just Motivation
Motivation fades. Systems don't.
You're getting:
-Exact portion sizes for you and your body (no calorie counting)
-Done-for-you workout program (30-45 minutes, 3x/week)
-Meal prep shortcuts for busy schedules
-Restaurant strategies so you're not a prisoner to Tupperware
-Weekly coaching calls to troubleshoot what's NOT working
What this means for you: No more guessing. No more "is this right?" moments. Just follow the plan and see results.
Bottom line?
Most programs are built for 25-year-olds with time to meal prep, energy to burn, and hormones that cooperate.
This one is built for YOU.
For the woman who's tired of fighting her body. Who wants to feel strong, confident, and in control again. Who's ready to finally build the body she wants—and keep it.
Ready to stop spinning your wheels and start seeing real results?
Where Does It Happen?
The 28-Day 40 + Fat Loss kickstart challenge is hosted online and consists of a dedicated mobile app, live trainings and Q&A calls, and a private online community.
When Does It Start?
The 28-Day 40 + Fat Loss Kickstart challenge starts Saturday, May 30, 2026 and ends on Saturday, June 27th.
We will kickoff the 28-Day 40 + Challenge with a virtual kickoff call via zoom on May 30, 2026 at 9:30 am EST
READY TO KICKSTART YOUR TRANSFORMATION?
Saturday, May 30 - June 27, 2026
100's of women successfully served
Who Is It For?
The 40+ Fat Loss Kickstart Challenge is specifically crafted for women over 40 who are ready to jumpstart their fitness and nutrition journey while addressing the unique hormonal changes that come with this stage of life.
As we age, shifts in hormones like estrogen, progesterone, and cortisol can make fat loss, muscle building, and energy balance more challenging.
This challenge is designed to help you navigate these changes with tailored strategies that support your metabolism, balance your hormones, and reduce stress—all key to achieving sustainable, lasting results.
Whether you’re starting fresh or need a reset to elevate your progress, the 40+ Fat Loss Kickstart Challenge gives you the tools, resources, and support to feel stronger, leaner, and more confident than ever!
Struggling with weight gain, especially in the belly area, and ready to lose 4-8 lbs or more while balancing hormones.
Looking to finally break free from yo-yo dieting and create consistent, sustainable habits that work for your body.
New to fitness and nutrition and want a straightforward, beginner-friendly program tailored to women over 40.
Experienced in fitness but feeling stuck or unmotivated, and need a fresh, effective plan to see results again.
Managing a busy work / family schedule but still want to prioritize your health with time-efficient workouts, meal prep shortcuts, and practical strategies.
Seeking guidance and accountability from a supportive community of women going through similar challenges and experts who understand the unique needs of women over 40.
READY TO KICKSTART YOUR TRANSFORMATION?
Saturday, May 30 - June 27, 2026
100’s of women successfully served
How Does It Work?
The 28-Day Fat Loss Kickstart is designed to be simple, effective, and supportive. Here’s how it works:
1) Sign Up - Choose your preferred option: join in a supportive group setting or work 1:1 with a personal coach for a more customized approach and faster results. Once you sign up, you’ll be set up with everything you need to succeed.
2) Receive Your Customized Nutrition Plan - Get a custom nutrition plan specifically tailored to your body, goals, and hormonal needs. This easy-to-follow plan that will show you exactly what to eat, how much, and when. With meal ideas, portion recommendations, and practical tips, you’ll feel confident in making food choices that help you lose weight and support your hormones.
3) Get Your Workout Program - Access your workouts directly through our app! Choose between gym-based or at-home 3 day workout options, depending on your preference. For home workouts, all you need are dumbbells and resistance bands. Each program is designed for women over 40, with effective exercises to boost strength, burn fat, and sculpt your body in 3 workouts per week.
4) Join the Private Coaching Community - Become part of our exclusive online group of women over 40 who are on the same journey. Share your wins, ask questions, get tips from coaches, and feel supported every step of the way. This community will keep you motivated and accountable.
5) Weekly Group Coaching Calls - Join live virtual coaching sessions each week, where expert coaches will dive into important topics, answer your questions, and provide actionable tips to keep you on track. If you can’t join live, no worries—recordings will be available for you to watch on your schedule.
6) Access Exclusive Resources - Throughout the 28 days, you’ll have unlimited access to meal prep guides and recipe books to expert advice and bonus tips all designed to make your transformation easy and enjoyable. Everything is designed with busy women in mind to save you time and effort.
7) Celebrate Progress - Track your results and celebrate your wins along the way. With consistent effort, you’ll see noticeable changes in your body and energy levels by the end of the challenge.
8) Complimentary Assessment and FREE Coaching Call - During the challenge, you’ll receive a personalized assessment and a FREE coaching call to help you decide your next steps to keep building on your amazing results!
READY TO KICKSTART YOUR TRANSFORMATION?
Saturday, May 30 - June 27, 2026
100’s of women successfully served
Here's A Sneak Peak Of What Comes Next...
Here are some FAQ's
How many calories and macros should I be eating?
We’ve simplified the process for you! Your plan includes portion sizes based on your specific goals and hormonal needs. No calorie or macro counting required—just follow the easy portion meal plan and your food substitution list.
What kind of foods should I be eating?
To achieve optimal results, your plan focuses on 80% whole, nutrient-dense foods that support hormonal balance and energy and 20% fun foods to provide you flexibility. We also know that when you are eating foods you love you are more likely to stick to the plan. You’ll receive an unlimited list of foods to help you build delicious and satisfying meals.
This plan is not suitable for vegans, as it includes high-quality protein sources that are primarily animal-based.
If you have gluten, dairy, or nut allergies, you’ll still be able to follow the plan successfully. We provide a wide range of food options and a Food Substitution list to help you make adjustments that fit your dietary needs while still ensuring you get the proper nutrition for your goals.
How do I cook meals that I’ll enjoy?
Your plan breaks down portion sizes for each meal, making it simple to know exactly what and how much to eat. Just pick from the food substitution list and follow the portions provided.
How much of those foods should I eat at each meal?
We’ve got you covered with seasoning and sauces guide to add flavor to your meals, plus a recipe book featuring 70+ family friendly easy and delicious recipes. You’ll love how satisfying and simple healthy eating can be!
What do I eat when I’m at a restaurant, traveling, or on-the-go?
You’ll get a guideline with restaurant tips and on-the-go strategies to help you stick to your plan.
How much time do I need to workout?
You will need to set aside 30-45 minutes 3 times per week to complete the workout program. This program is designed for women over 40 to help with fat loss while preserving muscle.
Can I join if I’m a beginner or haven’t worked out in years
Absolutely! This challenge meets you where you are, whether you’re just starting out or getting back into fitness. The workouts and nutrition plans are designed to be flexible and approachable for every level
What happens after the challenge ends?
We’ll provide you with tools to maintain your results, including a complimentary assessment and coaching call to map out your next steps. Your transformation doesn’t end here—it’s just the beginning!
We’ve designed the 40+ Fat Loss Kickstart Challenge to make fat loss and fitness simple, sustainable, and achievable for every woman over 40. Let us help you feel amazing and confident in your body again!
READY TO KICKSTART YOUR TRANSFORMATION?
Saturday, May 30 - June 27, 2026
100’s of women successfully served
Meet the Coaching Team
Meet Your Coaching Team
Sara Frenza - Founder
Functional Medicine Nutrition Practitioner, Menopause, gut and hormone specialist, published fitness model and writer, podcast host of "Muscle, Strength and Menopause." Sara's personal transformation from avoiding mirrors to magazine covers in her 40s proves the Hourglass Body Method works.
Karen Kelly - Nutrition and Fitness Coach
Karen has been in the health and wellness world for over 30 years. She is a Level 2 Master Health Coach, certified personal trainer, nutrition coach, yoga instructor, and advanced Pilates instructor — and as a postmenopausal woman herself, she truly gets what this stage of life feels like. Her passion is helping women build strength, improve energy, and create a realistic approach to health that lasts for years to come.
Carmela Bugliarisi - Holistic Nutritionist & Personal Trainer
Carmela is a certified Holistic Nutritionist, Personal Trainer, and Medical Exercise Specialist with over 25 years of experience. Her own journey through perimenopause sparked a deep passion for understanding the complexities of hormonal health and weight management for women 40+, and she has dedicated her career to helping women finally get the answers and results they deserve.
Liz Kennedy - Nutrition and Fitness Coach
Liz is a NASM-Certified Personal Trainer and Nutrition Coach with a background that spans fitness, nutrition, and 33 years as a Social Worker. As a postmenopausal woman herself, she has lived the challenges her clients face and specializes in helping women 40+ build sustainable strength, smart nutrition habits, and lasting confidence.
Christine Marshall - Nutrition and Fitness Coach
Christine has been transforming lives through fitness since 2008. She holds a BA in Psychology, certifications as an NCCPT Personal Trainer and ISSA Corrective Exercise Specialist, and brings 32 years of experience as an educator — giving her a unique ability to break down complex concepts and meet every client exactly where they are. She specializes in strength training, mobility, and sustainable habit building for women 40+.
Karen Kelly
Christine
Marshall
Liz Kennedy
Carmela
Bugliarisi
READY TO KICKSTART YOUR TRANSFORMATION?
Saturday, May 30 - June 27, 2026
100’s of women successfully served
I initially reached out to Sara in the hope to lose some weight and tone up in a healthy way, without crash dieting. What I ended up getting out of Sara's program was so much more. I've not only learned a ton about how to properly take care of and nourish my body, but my energy levels also are so much higher, my brain fog has disappeared and I feel overall so much more productive and healthy. I used to have extremely low energy levels and was always tired. What I didn't realize was how much of a holistic change this program would have on me and my life. I've seen great changes physically as well but the biggest thing I've gotten out of working with Sara is the energetic changes I've had.
Rene Daranjo
I have always been a healthy person going to the gym, walking my dogs and then I got pregnant with my daughter 16 years ago. I struggled with losing the baby weight, then a year later I got pregnant with my son. I have tried several different weight loss programs, the portion container, 2B mindset and nothing seemed to work. I noticed Sara's results on Instagram and had to reach out. I've been following the Nutrition protocol, daily exercises for 4 months now and I have lost a total of 22.5 pounds and 23 inches. At the age of 52 I had to do some thing and I feel fantastic!!!
Kelly Hull-King
Since the birth of my son, 13 years ago, I struggled with reaching my fitness goals. I did random workouts and ate healthy for the most part, however, never saw any changes in my body. Putting in work and not seeing results it so discouraging. I started working with Sara in the beginning of 2022 and boy do I SEE results now!!! I've lost 10 lbs. but more then that, I see an extreme change in my body. Sara explained to me why I wasn't seeing results and with her coaching and consistent encouragement, I am well on my way to looking and feeling better. Everything has improved, including my sleep. Sara is dedicated and so knowledgeable and keeps me motivated. I am now, at almost 50, in the best shape I've ever been thanks to my coach.
Linda Di Lulio
Results from Past Participants
Results from Past Participants
READY TO KICKSTART YOUR TRANSFORMATION?
Saturday, May 30 - June 27, 2026
100’s of women successfully served
💛 We're proud to support a great cause! $20 from every registration for the challenge will be donated to Easter Seals, helping children with physical disabilities get the support, services, and opportunities they deserve to thrive.
We Have Hundreds Of Success Stories...
We Have Hundreds Of Success Stories...
